101 Billionaires (2009 Crisis Edition) SOLD OUT

At the beginning of 2008, the list of richest Russians contained 101 billionaires; a magical number that for the time being will not be matched. The global crisis hit hard in Russia. Exactly a year later, there are only 49 Russians with fortunes of ten figures or more. This drop was behind the decision to publish a second, revised edition of 101 Billionaires, the Crisis Edition.

101 Billionaires shows the other side of modern Russia, the raw reality that lurks behind the façade of the power elite. Rob Hornstra visited the regions to which Moscow has its exorbitant wealth to thank. Here he used his camera to record the fact that the Russian hinterland itself sees little of this prosperity.

The Crisis Edition has a print run of 1,000 copies. It has a hard cover and smaller format, but no fold-out pages and is therefore cheaper. The text has been adapted here and there to reflect current events.


Top 10 Photo Book of 2008 by photo-eye.com / Nominated Best Photo Book of the Year at Fotoforum Kassel / Finalist Book Category 2009 PDN Photo Annual / Best Photo Books of 2008 by 5b4 / Top Photo Books of 2008 by Concientious / Best Photo Books 2008 by The Online Photographer

The Billionaires Box

The 'Billionaires Box' (limited-edition print run of 15) is a signed copy of the book 101 Billionaires (first edition) and includes two (handmade) c-prints in a specially designed and handcrafted luxury box. The two c-prints are produced exclusively for the 'Billionaires Box' release, and will not be available anywhere else afterwards. The price of the 'Billionaires Box' will start at €950. For enquiries regarding the 'Billionaires Box', please contact Flatland Gallery (also for enquiries about limited edition print sales).


"The biggest surprise of Paris Photo. Missed out on his first but won't miss out on future ones."
Jeff Ladd / 5b4 / December 2008

Hornstra’s style is somewhat reminiscent of the way in which Magnum photographer Martin Parr photographs, although with Hornstra the absurdism is less obvious. Where Parr captures human nature in all its ugliness, the people in Hornstra’s portraits also reveal their vulnerability.
Rosan Holack / NRC / February 2009

"Rob’s vision and his images smack the viewer in the face in bringing this tale, a colorful and alive yet sometimes emaciated and simultaneously titilating vision. Through a vivid photographic vision a story in overdrive is told…"
Doug Rickard / AmericansuburbX / October 2008